The Jinhua Smart Manufacturing Germany Exhibition Center is launched in Duren, Germany, on July 16. [Photo/China News Service]

The Jinhua Smart Manufacturing Germany Exhibition Center opened in Duren, Germany, on July 16, providing a new platform for Jinhua companies to expand their presence in the European market.

Covering about 1,800 square meters, the center showcases products from Jinhua's key industries, including new energy vehicles, photovoltaic and energy storage, and smart home devices. It combines short-term exhibitions with long-term displays to promote the Jinhua Smart Manufacturing brand.

In recent years, Jinhua's exports to Europe have shifted from traditional light industrial products to higher-value smart manufacturing products. Germany has become a key foothold for Jinhua companies seeking deeper access to the European market.

The center aims to serve as a long-term platform that integrates brand promotion and trade services.

Unlike temporary appearances at international trade fairs, the center allows companies to display products year-round and connect more efficiently with European buyers. It will also work with the Duisburg distribution center of the Yiwu-Xinjiang-Europe freight train route to combine warehousing, exhibitions, marketing, and local delivery services.

The center will further support trade negotiations, industrial cooperation, and technology exchanges between Jinhua and European partners. On the opening day, Jinhua and Duren signed a memorandum to promote economic and trade cooperation and expand collaboration in industry, trade, education, and healthcare.