Eight "international communications ambassadors" get their certificates at the founding ceremony of the Pujiang International Communication Center. [Photo/Tide News]
Pujiang county in Jinhua, Zhejiang province, founded its international communication center on July 2 in a bid to show Pujiang's millennia-old civilization, art heritage, and vibrant intangible cultural legacy to the world.
Pujiang has garnered worldwide attention for archaeological breakthroughs linked to Shangshan Culture, a Neolithic culture from 11,000 to 8,500 years ago. The Shangshan Archaeological Park has been designated as a national archaeological park and the Shangshan site has unveiled the earliest evidence of rice wine production.
Over three years, more than 60 international cultural exchange events have been held in the county, attracting coverage from more than 150 overseas media outlets.
The county further boasts rich artistic traditions like China's earliest poetry society — the Yuequanyin Society — and century-old calligraphy and painting heritage. Additionally, the Zhengyimen ancient architecture group serves as a bridge for China-South Korea cultural exchanges.
Pujiang has six national intangible cultural heritage items. Among them, the Pujiang bench dragon dance was included on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2024 as a part of Spring Festival celebrations.
To propel these narratives onto broader stages, the Pujiang International Communication Center will combine overseas social media accounts with partnerships across 15 villages and towns and the Jinhua Shangshan Site Management Center, while leveraging the forces of the media, influencers, and overseas Chinese.
At the founding ceremony, seven "international communications ambassadors" were appointed, including Maiembe Ana Sandra Pedro from Angola, who has settled down in Pujiang.
