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25th China Art and Frame Expo opens in Jinhua

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ezhejiang.gov.cn| Updated: September 19, 2025

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Buyers communicate with exhibitors at the 25th China Art and Frame Expo in Jinhua. [Photo/Tide News]

The 25th China Art and Frame Expo, a premier event in the framing and decorative painting industries in China, commenced in Yiwu, a county-level city in Jinhua, Zhejiang province, on Sept 18, and it runs for three days.

This year's expo has set a record in scale, covering an area of 30,000 square meters and attracting over 500 exhibitors. It showcases a comprehensive range of products, including frames, decorative paintings, home decor items, photo studio equipment, and related materials.

The expo is expected to attract more than 20,000 professional buyers at home and abroad, with a growing proportion of international attendees, reflecting the industry's accelerating globalization.

Cultural preservation and innovation is taking center stage. Among the highlights are the intangible cultural heritage innovative framed paintings, which not only preserve traditional culture but also integrate it into modern life.

Additionally, cutting-edge technologies like smart framing production lines and AR home decor systems are presented for the first time, demonstrating the role of technology in the industry's advancement.

To support enterprises in expanding globally, the 2025 China Framed Painting Enterprises Cross-Border Development Summit will be held during the expo, where industry leaders and experts will explore opportunities for international growth.

The event emphasizes global resource connectivity, inviting professional buyers from Europe, North America, Southeast Asia, and the Middle East. On-site services such as translation and foreign trade consulting are also provided.

In addition, exhibitors are offering special promotions for their latest products, including frames, decorative paintings, and cultural and creative products, to provide buyers with cost-effective solutions.

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