The China (Hengdian) International Film Market and the 28th China Film Promotion Conference is being held in Hengdian town, Jinhua, Zhejiang province, from Oct 31 to Nov 4.
The event brought together industry leaders, filmmakers, and distributors to foster collaboration and innovation within China's film industry.
The China Film Promotion Conference, now a recognized benchmark in the industry since 2020, has attracted over 800 industry professionals, including representatives from 49 cinema chains and more than 70 film investment companies.
Over 170 new films were showcased, spanning genres such as action, science fiction, animation, and suspense, injecting vitality into the upcoming Spring Festival film season and the entire film market.
The conference also featured an imported film section, where major international studios like Sony, Universal, and Disney presented over 60 foreign films, including highly anticipated titles like Zootopia 2 and Minions 3. These films will enrich China's cinematic landscape while promoting cultural exchange between domestic and international filmmakers.
The International Film Market brought together top global film and television leaders, bridging Chinese cinema's global outreach and international resource integration. Six major studios — Sony, Universal, Paramount, Disney, Warner Bros., and Legendary — presented upcoming releases in China and discussed strategies for global distribution with Chinese filmmakers.
In addition to film promotions, the event featured an XR virtual film exhibition, showcasing the use of advanced technologies in cinema like the virtual audio-visual experience, and enabling participants to explore new, technology-driven film-watching scenarios.
