Wenzhou-based Farady Electric focuses on smart grid equipment. [Photo/tidenews.com.cn]
Despite disruptions from the ongoing US tariff hike, Wenzhou-based exporters are holding steady by leaning into product quality, innovation, and diversified global markets.
At the 5th China International Consumer Products Expo, Huang Haijun, head of Zhejiang Qunhai Electronic Technology Co, revealed that five US orders with down payments have been paused due to tariff uncertainties. However, none of the American clients have canceled or requested refunds, underscoring their continued interest in Qunhai's personalized kitchen appliances. "We're confident in our products, and so are our clients — they're just waiting," Huang said.
Founded in 2014, Qunhai specializes in vacuum sealers and smart kitchenware, with exports accounting for 60 percent of its business. The company holds 68 patents and is certified by several international standards.
Meanwhile, Farady Electric, another Wenzhou-based firm, has successfully pivoted amid similar challenges. Though a $10 million US order was suspended, the company secured a $50 million deal with an Israeli client and signed over $7 million in contracts at the recent Canton Fair.
Founded in 2006, Farady focuses on smart grid equipment and now earns nearly two-thirds of its revenue overseas. Its global footprint spans over 80 countries, including factory operations in Honduras and Uganda, with plans for a new plant in Israel.
Thanks to proprietary tech and strong R&D, Farady ranks among the world's top five step voltage regulator manufacturers and is seen as a competitive alternative to brands like Siemens and GE. Domestically, it holds a 21 percent market share in its category.
Chairman Zheng Jurong emphasized that market diversification and technological strength are key to navigating trade tensions. "Trade wars may linger, but global infrastructure demand won't wait," he said.
