Visitors browse the booth of an eyewear brand during the WOF ASEAN International Optics Fair in Bangkok, Thailand. [Photo/tidenews.com.cn]
At the three-day 2025 WOF ASEAN International Optics Fair, which wrapped up on Oct 11 in Bangkok, Wenzhou's eyewear companies made their collective debut in the ASEAN market.
The event brought together 230 exhibitors and over 100 brands, generating an intended transaction value of nearly $100 million. Among them, 83 Zhejiang-based companies, including 62 from Wenzhou, secured intended orders worth $36 million.
Covering an area of 10,000 square meters, the fair featured exhibitors across the entire eyewear industry chain — from frame manufacturing and lenses to optical equipment — making it the largest professional eyewear exhibition in the ASEAN region this year. It attracted more than 5,500 professional buyers from over 50 countries and regions.
Wenzhou, in East China's Zhejiang province, is a major hub of the country's eyewear industry.
After more than two decades of development, Wenzhou International Optics (WOF) has grown into one of the world's top three trade-oriented eyewear exhibitions, attracting nearly 1,000 companies from China and abroad each year.
The 2025 ASEAN edition was jointly organized by two Wenzhou-based companies, Donnor Exhibition and Broad Exhibition, as part of the fair's internationalization strategy.
"The ASEAN region is emerging as a new growth market for global eyewear brands," said Su Miaoshou, general manager of Wenzhou Donnor Cloud Expo Co Ltd. "The exhibition addresses local companies' increasing desire to expand overseas and strengthen brand recognition."
Since September 2024, more than 20 Wenzhou-funded enterprises have invested in Thailand. The ASEAN Eyewear Industrial Park there now provides integrated R&D, manufacturing, and export services, helping Wenzhou's eyewear industry gain a stronger foothold in the global market.
