Tourists visit Xiangshan Global Studios. [Photo/Yongpai App]

Ningbo galloped ahead with remarkable momentum during this year's nine-day Spring Festival holiday, with 10.98 million visitors, a 25.5 percent year-on-year increase, and total tourism revenue of 13.07 billion yuan ($1.89 billion), up 29.9 percent.

Across the city, more than 10 flagship events and nearly 1,000 activities created a festive atmosphere for the Year of the Horse.

At Xiangshan Global Studios, red lanterns and colorful streamers set the stage for a grand film-themed temple fair, where interactive games and Year of the Horse installations drew over 300,000 visitors, up 42 percent from last year.

Cicheng ancient town has shined brightly during its Spring Festival Lantern Fair, with a thousand-meter-long corridor of illuminated displays lighting up the historic city walls, attracting more than 1.07 million visitors since its opening.

Family-friendly experiences and immersive cultural programs also fueled growth. At the Zheng family's seventeen-branch mansion scenic area, visitor numbers soared by over 310 percent with interactive merchant-themed activities. Meanwhile, Dongqian Lake launched a stamp-collecting adventure, receiving nearly 880,000 visits and generating close to 92 million yuan in revenue.

A lantern installation at Cicheng ancient town. [Photo/Yongpai App]