Cangnan county in Wenzhou, Zhejiang province, is debuting its independent pavilion at the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) from May 21 to 25 in Shenzhen, Guangdong province.

With the theme "Trendy Cangnan," six local flagship enterprises will spotlight the county's innovative contributions in metal toys, heritage crafts, anime merchandise, and eco-friendly packaging.

Wenzhou See You Toy stands out with its original brands, including the popular "GENKI" series. The company joins top-tier enterprises such as Alibaba and NetEase at the Zhejiang Pavilion, showcasing collectible figures and new AI-powered dolls for company that merge tradition with contemporary design.

Zhejiang Cangnan Jinxiang Badge Factory, a veteran in badge craftsmanship for over 40 years, is presenting trendy badges and Olympic commemorative medals, with its products highlighting traditional metal techniques, reinforcing Cangnan's status as the "Hometown of Chinese Badges."

The Zaisheli Cultural Creation Studio, based in Dailing She ethnic township, focuses on heritage preservation, bringing ethnic-inspired doll clothing, handbags, and jewelry, and embedding She ethnic cultural symbols into modern designs.

Known as China's top cultural industry fair, this year's event emphasizes digital empowerment, featuring 6,312 exhibitors, more than 12,000 cultural products, and participants from 65 countries and regions.