The FIFA World Cup 2026 products developed by Zhejiang Yinzuo Cases & Bags. [Photo/Zhejiang Yinzuo Cases & Bags]

As the FIFA World Cup 2026 kicks off across the United States, Canada, and Mexico on June 12, Zhejiang Yinzuo Cases & Bags, a luggage manufacturer from Jiaxing, East China's Zhejiang province, has secured a spot in the event's global supply chain.

The company has become the first Chinese luggage brand to obtain exclusive licensing rights for FIFA World Cup products in China. It earned the authorization after competing with several international manufacturers and passing a comprehensive review of its production capacity, quality control systems, and intellectual property management experience.

Founded 35 years ago, Yinzuo has invested heavily in digital manufacturing. Its automated factory uses robots and intelligent production systems to handle key processes, allowing rapid product switching and reducing labor costs. The company produces around 6 million pieces of luggage annually, with products exported to more than 100 countries and regions.

The World Cup partnership reflects the company's long-term shift from contract manufacturing to branded product development. Since entering the licensed merchandise market in 2015, Yinzuo has collaborated with a range of well-known domestic and international brands, including Sanrio and One Piece, building expertise in design, production, and retail operations.

For the World Cup collection, designers incorporated official tournament elements, including the FIFA World Cup Trophy, event logos, and mascots. More than 30 products have been developed, covering suitcases and backpacks aimed at both soccer fans and everyday consumers.