Tomic titanium cups from its officially licensed FIFA World Cup 26 product series are shown in a promotional poster. [Photo/Tide News]

As the 2026 FIFA World Cup continues, official tournament merchandise is also drawing attention off the pitch, including a titanium cup series from Hangzhou.

The cups are made by Hangzhou Tomic Industry Co Ltd, a drinkware company with 25 years of experience in cup and bottle manufacturing. The company has secured the exclusive license for titanium cup products for the 2026 FIFA World Cup.

According to Tomic, the series uses visual elements from the tournament, with dynamic lines, bright colors, and designs that reflect North America's cultural diversity and the energy of soccer.

Titanium is a lightweight, strong, and biocompatible metal widely used in fields such as aerospace and medicine. The company said the material's stability means it does not react chemically with drinks such as tea, coffee, juice, or traditional Chinese medicine decoctions, helping avoid the metallic taste or mixed odors sometimes found in stainless steel cups.

Tomic also said the oxide film that forms naturally on titanium surfaces gives the cups antibacterial properties, helping slow oxidation and preserve the original taste of drinks.

A Tomic titanium cup from its officially licensed FIFA World Cup 26 product series is shown in a promotional image. [Photo/Tide News]

As a high-end drinkware brand developed in Hangzhou, Tomic has in recent years become linked with several major international events. Its products were selected for the 2016 G20 Hangzhou Summit, and the company served as an official drinkware supplier for the Hangzhou Asian Games in 2023. It has also been involved in events such as the World Aquatics Championships.

The FIFA World Cup license marks another step for the company in bringing Zhejiang-made products to global sporting events.

Founded in 2001, Tomic once relied on contract manufacturing for overseas brands. It later became an early adopter of aerospace-grade pure titanium in drinkware, completing the material's cross-sector application two years before Apple used titanium in the iPhone 15 Pro models.

The company has applied for more than 200 patents in China and overseas.